Cross-Cultural Training Services

  • Business “survival skills,” cross-cultural training. An important component of Ms. Guggenheim’s services is helping American organizations reach better understanding of their NIS counterparts and familiarize themselves with local customs and traditions and business culture and vice-versa. Representatives from different cultures are often challenged to communicate comfortably, especially when participants come from completely different backgrounds and lack common points of reference. Ms. Guggenheim works to discover and communicate these individuals’ common points of reference, whatever they might be, and use them as the first step in establishing a dialogue. In her work, she has found that people often reject what they do not recognize as familiar, even to the point of demonstrating hostile and aggressive behavior. In such cases, her role is to help them understand what they may not be aware of or provide them with a different perspective. She has learned how to deal with a wide range of intercultural challenges and have succeeded in building mutual trust and respect as a foundation for open communication. Ms. Guggenheim draws from a deep understanding of intercultural business issues and the ability to communicate them successfully.
  • Russian Language Training at all levels is provided by Ms. Guggenheim for business persons, academics, or tourists. Language training is available individually or for groups.